Oliver Tractor
Oliver Tractor
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 VINTAGE OLIVER TRACTOR PIN BUTTON Made in USA  US $24.99
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 New Oliver Tractor Instrument Gauge Kit fits Super 55 US $110.99
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 1955 Oliver Super 55 Tractor US $4,500.00
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 1953 Oliver Crop Farm Tractor Picture Oak Framed Art Print US $49.95
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How to improve your site search
Making sure that your search engine makes it as easy as possible for your customers to find what they are looking for is business-critical. It is also very difficult - good search engines can cost an awful lot of money and require a lot of ongoing effort to keep them up to scratch.
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As an example: on Monday 12th December 2005, I wanted to buy a copy of Jamie Oliver's new cook book Jamie's Italy from amazon.co.uk. So, I went to the "Books" section of their website and searched for "olivers italy" and these 9 items appeared on the results page:
1. "The American Tractor" by Patrick W. Ertel
2. "A Garden in Lucca: Finding Paradise in Tuscany" by Paul Gervais
3. "History in Exile: Memory and Identity at the Borders of the Balkans" by Pamela Ballinger
4. "Oliver Tractors" by Jeff Hackett, Mike Schaefer
5. "Wyoming (Moon Handbooks S.)" by Don Pitcher
6. "Wines of Australia (Mitchell Beazley Wine Guides)" by James Halliday
7. "All Music Guide to Jazz: The Definitive Guide to Jazz Music" by Ron Wynn (Editor), et al.
8. "Larousse Gastronomique: The World's Greatest Cookery Encyclopedia" by Prosper Montagne
9. "The Teacher's Calendar: The Day-By-Day Directory to Holidays, Historical Events, Birthdays and Special Days, Weeks and Months" by Holly McGuire (Compiler), et al.
Jamie Oliver's book didn't appear anywhere on the results page, even though it had been Amazon's 3rd best-selling book in the previous 24 hours.
The problem was that I had typed "olivers italy", instead of "oliver's italy" (which would have returned Jamie Oliver's at the top of the search results list). That single missing apostrophe was all that it took for Amazon's expensive search engine to splutter, fall over and fail.
So - if Amazon can't do it, it must be impossible, right?
Wrong - here are some things the boys & girls at Amazon could - and should - have thought about.
Two types of problems
There are two basic types of problems that a user can experience when they are searching for something:
- User-error - the correct search term is entered incorrectly (i.e. the user intends to enter a search term that would cause the search engine to return results that are relevant to their needs, but they enter it incorrectly).
- Search engine error - the wrong search term is entered (i.e. the user enters a search term that the search engine does not relate to their needs).
User error
People generally enter the correct search term incorrectly because they either:
- Don't know how to spell it.
- Have made a typing error
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It's important to realise that there are millions of potential customers who can't spell very well. For example, a 2003 survey of the literacy (i.e. reading and writing) estimated that there were 16% of English adults (aged 16 to 65-year-olds) had literacy levels no higher than those expected of an 11 year-old (source: The Skills for Life Survey).
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Early Model Oliver Tractor $49.99 Sharon Pedersen Early Model Oliver Tractor - Framed Art Print |
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Tractor Sign $124.99 Oliver Strewe Tractor Sign - Wall Mural |
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SpecCast SCT 386 Oliver 880 Gas Narrow Front DieCast Tractor $76.34 Highly Detailed Oliver 880 Gas narrow Front Tractor. Scale: 1/16. Age: Adults. |
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Oliver Tractor Tractor Toddler T-Shirt by CafePress $12 Our 100% cotton toddler tee will look great on your little ones.5.5 oz. 100% cottonStandard fit Tractor Toddler T-Shirt Tee, TShirt, Shirt Our 100% cotton toddler tee will look great on your little ones.5.5 oz. 100% cotton. Standard fit. |
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Aerial View of Tractor Patterns in Field $124.99 Oliver Strewe Aerial View of Tractor Patterns in Field - Wall Mural |
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Oliver Tractor Tractor Hooded Sweatshirt by CafePress $45 The hoodie: the perfect utilitarian piece of clothing. Leave your hat and scarf at home Stay warm and comfy in your Pullover Hooded Sweatshirt. This hoodie is constructed with a cotton/polyester blend - both durable and comfortable.Heavyweight 90 Tractor Hooded Sweatshirt Tee, TShirt, Shirt The hoodie: the perfect utilitarian piece of clothing. Leave your hat and scarf at home Stay warm and comfy in your Pullover Hooded Sweatshirt. This hoodie is constructed with a cotton/polyester blend - both durable and comfortable.Heavyweight 90 |
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Oliver Tractor Tractor Calendar Print by CafePress $7.2 Don't miss an important date ever again Our high quality one page wall calendars are printed on glossy, 12 point paper and measure 11 x 17. Full bleed dynamic color Glossy, 12 point paper Tractor Calendar Print Don't miss an important date ever again Our high quality one page wall calendars are printed on glossy, 12 point paper and measure 11 x 17. Full bleed dynamic color. Glossy, 12 point paper. |
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Oliver Tractor Tractor Large Mug by CafePress $18 Super-size your favorite beverage or just size-up to avoid spills with our hefty, 15 oz. ceramic Large Mug. Large easy-grip handle. When you need more, mug it up. Measures 4.5 tall, 3.25 diameterDishwasher and microwave safe |
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Oliver Tractor Tractor Golf Shirt by CafePress $20 Tee off in casual style. Our pique knit golf t-shirt is a comfortable, lightweight way to play 18-holes and beat the heat. Features, stylish white pearl buttons, yet it feels like wearing your favorite t-shirt. Dress it up or down. Throw a blazer over lat Tractor Golf Shirt Tee, TShirt, Shirt Tee off in casual style. Our pique knit golf t-shirt is a comfortable, lightweight way to play 18-holes and beat the heat. Features, stylish white pearl buttons, yet it feels like wearing your favorite t-shirt. Dress it up or down. Throw a blazer over lat |
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Oliver Tractor Tractor Kids Hoodie by CafePress $26 Stay warm while lookinrsquo; casual-cool in this kid version of an adult favorite - our ash grey Hanes Pullover Hooded Sweatshirt. Deep front pocket and hood for extra protection against getting slammed by bad weather. Made of cotton/polyester blend that Tractor Kids Hoodie Stay warm while lookinrsquo; casual-cool in this kid version of an adult favorite - our ash grey Hanes Pullover Hooded Sweatshirt. Deep front pocket and hood for extra protection against getting slammed by bad weather. Made of cotton/polyester blend that |
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Oliver Tractor Tractor Men's Sleeveless Tee by CafePress $22 Beat the summer heat or workout in comfort. Our 100% cotton sleeveless tee from Anvil is what to wear when you want to go casually cool.6.1 oz. 100% cottonStandard fit |
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Oliver Tractor Tractor Dog T-Shirt by CafePress $18 Put your pooch in his own cool doggie t-shirt from American Apparel. Hersquo;ll be the envy of all the pups in the park. Let him wear a doggie-cool design so he can express what hersquo;d like to bark out loud. Do it up in doggie style Made of Tractor Dog T-Shirt Tee, TShirt, Shirt Put your pooch in his own cool doggie t-shirt from American Apparel. Hersquo;ll be the envy of all the pups in the park. Let him wear a doggie-cool design so he can express what hersquo;d like to bark out loud. Do it up in doggie style Made of |
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Die Cast Oliver Tractor Folding Knife With Stainless Blade $39.65 This high quality Oliver Super Diesel replica folding knife will make a great and unique addition to your collection. It is full of fine detail and the blade is constructed of high quality stainless steel.Features Include:. Diecast Oliver Tractor pocket knife . Large size with lots of detail . Stainless steel blade. Frame lock . Open length: 6.25 inches . Folded dimension: 3.5 x 5 x .5 inches. Includes retail packaging |
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Oliver! $8.99 Oliver! |
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Oliver $11.49 Oliver |
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Oliver Tractor Hobbies Cap by CafePress $17 Our adjustable, 100% brushed cotton Cap is unstructured and an ideal way to beat the heat. Wear it anytime you want to keep the sun off or cover up a bad hair day. It features a sturdy low profile brim, sweatband, and adjustable closure, as well as Pre Hobbies Cap . Our adjustable, 100% brushed cotton Cap is unstructured and an ideal way to beat the heat. Wear it anytime you want to keep the sun off or cover up a bad hair day. It features a sturdy low profile brim, sweatband, and adjustable closure, as well as Pre |
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Oliver Tractor Hobbies Bib by CafePress $12 Eeewww Baby, Baby Itrsquo;s okay to make a mess in our easy-wash 100% cotton bib. It provides great upper body coverage to protect babyrsquo;s clothes. The sturdy closure makes this one-size bib fit newborns to 36 months. 100% jersey cotto Hobbies Bib Eeewww Baby, Baby Itrsquo;s okay to make a mess in our easy-wash 100% cotton bib. It provides great upper body coverage to protect babyrsquo;s clothes. The sturdy closure makes this one-size bib fit newborns to 36 months. 100% jersey cotto |
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Oliver Tractor Hobbies Sweatshirt by CafePress $39.5 Warm up in our stylin' Hanes Heavyweight 90/10 cotton/polyester sweatshirt. Thick but not bulky, for maximum comfort and durability whether you're working out or hanging out. 10.1 oz. patented PrintPro174; fabric in a 90/10 cotton/polyester Hobbies Sweatshirt Tee, TShirt, Shirt Warm up in our stylin' Hanes Heavyweight 90/10 cotton/polyester sweatshirt. Thick but not bulky, for maximum comfort and durability whether you're working out or hanging out. 10.1 oz. patented PrintPro174; fabric in a 90/10 cotton/polyester |
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SpecCast SCT 394 Oliver 66 Row Crop Gas Wide Front Tractor $76.34 Highly detailed replica made of diecast metal plastic and rubber items. This is a nice vintage Oliver 66 gas tractor with wide front wheels on rubber tires. Scale: 1/16. Age: Adults. |
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Oliver - Oliver $49.83 Oliver |
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SpecCast SCT 393 Oliver 88 Row Crop Diesel Wide Front DieCast Tractor $76.34 Highly detailed replica made of diecast metal plastic and rubber items. This is a nice vintage Oliver 88 diesel tractor with wide front wheels on rubber tires. Has numerous decals. About 8 inches long. Scale: 1/16. Age: Adults. |