Tractor Hood
Tractor Hood
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US $9.99
Survey: Consumers rational view of the appliance repairing long commitment
Although experts continue to be challenged, but the new cold started, the
Air conditioning
Enterprises still showed the extension of the competitive product for repair of weapon, the national standard of 1 year for repair period was extended to 10 years, 12 years. The new year, party too much power and will of its kitchen
Gas Water Heater
Repairing the product of 5 years and were extended to 3 years. But the newspaper launched in conjunction with other media
Home Appliances
Consumption of the survey, consumers are repairing long commitment to becoming more and more rational attitude, not the extension of packet repair of most consumers value most promotion measures.
Promotions?? More value discount
's Survey found that many companies will now focus on service competition to attract consumers in the most vulnerable eye area to extend the time for repair, the most prominent is the air conditioning industry. In this new beginning on the eve of the cold, by the end of July 2007, Gree air-conditioning, announced a new package of cold in the machine repair time extended to 10 years; after the March 2007,
Hisense
Committed to repairing some of inverter air conditioner machine 8 years; during the National Day in 2007, Oaks also introduced a "10-year repair, 10-year inspection" of the commitments; end of 2007,
Glanz
Even threw a heavy bomb?? From November 15, 2007 during the end of 2007, Galanz air waves with a new user will receive a gold card services that enable card can enjoy the 12-year machine Free package repair services.
This year, a 3? 15 period, the parties also announced on too much, January 1, 2008 purchased from side too
Range Hood
, Stove (including gas stove, induction cooker, electric stove), tableware sterilizing cabinet, embedded microwave, oven range of embedded products, machine since the invoice date for repair for 5 years; January 1, 2008 onwards gas water heater buy side too, the whole date from the invoice for repair 3 years, repair charges after the expiry of the maintenance services provided.
That exceed the national "three guarantees" under promise to be business as decisive tool for the market, as the year of Begonia
Washing machine
Has promised to extend free repair package to 5 years, the Ariston water heaters promised free lifetime replacement of heating rods and so on. If the commitment is really nothing wrong with cash, of course, can not be realized if, it will also hurt his suffering users.
State "three guarantees" provisions of the package on the appliance machine repair time is 1 year, 3 years of major components, many enterprises are now repairing commitment goes far beyond the national standard. For the life of 8 to 10 years of air conditioning for repairing means long life for repair. Well, so long the package repair time on the market to become corporate decisive weapon? Our survey shows that super-long commitment to repairing the effectiveness of the consumer not as business expectations, while 90.87 percent of consumers willing to buy a package to extend the repair time for products, but only 31.64 percent of consumers said This is what they value most promotion measures, 58.53% of consumers pay more attention to product discounts, 9.83% of consumers are more welcome gift.
Repairing time?? Without set for life
Experienced price, standards, concepts, services, etc. all kinds of promotional war baptism of consumers, has now become rational. Survey in the grounds of product purchase, repair time (30.26%) ranked high in cost (85.51%), personal appearance (40.61%), good word of mouth (33.60% ), the resident in the fourth. Meanwhile, only 29.26% of consumers believe that life should be repairing home appliances, and were 32.87% and 37.88% of consumers believe the product to "repair to the national standard can be" or "a business and consumers the right time the best. "
Tower in the medium and large stores of Beijing, is planning to pick one
LCD TV
Ms. Lee told reporters that the consumers, want to buy something before "years in prison" are also used in home appliances can not reuse the moment, but is now more emphasis on comfort, style, "beautiful and practical to buy home appliances, the price medium is the most important, no need to insist repairing lifetime. "
While many manufacturers had not fulfilled commitments also increased consumers concerns. Some years ago, "10 years for repair," "life package repair" concept has been flying, and the last of these manufacturers or terminate these commitments or close down. "According to the current technological level and economic strength, air conditioning repair 2056 package, for strong and technologically advanced enterprises, or can afford, but for small businesses is a heavy burden. If we extend the package of amendments , businesses must think over. "vice president of home appliances in China, said Liu Fu, due to the brand promise into a scrap of paper away Er Shi is not without precedent, as the first product package proposed Begonia washing machine repair 5 years now on the market have disappeared, have been 10-year commitment to repairing the Electrolux air-conditioning, are now out of the Chinese market. Closure of these factories, brewing on the "orphan appliances nobody," the embarrassing situation.
About the Author
I am an expert from China Crafts Suppliers, usually analyzes all kind of industries situation, such as tractor rotary tiller , small cultivators.
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